GfK brand system

Semi-famous created new brand identity work for consumer data giant GfK, injecting energy and clarity into a complex business content landscape.

Working as part of the team, I helped develop a flexible, systems-driven approach to visual communication — enabling designers and non-designers alike to produce on-brand content at scale across digital, print and social channels.

GfK brand system — Latté luxury coffee brand visual
GfK brand guidelines — presentation board layout
GfK brand system — data visualisation design
GfK design system — responsive window layout animation
GfK design system — brand colour palette animation
GfK design system — typography scale animation

GfK monitors and measures the details of the ever-changing consumer economy around us.

The amount of data and information published on a daily basis called for a big picture, dynamic systems approach that delivered effectively across all platforms for all designers, and critically, for non-designers too.

GfK brand system — content layout application
GfK brand guidelines — presentation board detail
GfK brand guidelines — visual identity board
GfK brand system — office wall graphic installation

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