Recruitment eBook campaign
A simple yet engaging email campaign, designed to increase traffic and generate leads
The brief Vine Resources is a thought-leading recruitment company that provides talent for the technology, media and telecoms industry. They wanted an email campaign to drive traffic to their website and generate leads through their refreshed eBooks. The delivery I designed an online user journey that demonstrated the value of Vine Resources’ eBooks and provided a clear, straightforward download process. Visually, the email campaign design was in harmony with Vine Resources’ eBook branding, which had been refreshed to reflect the lighthearted but educational tone of the content. The email template was designed with flexibility in mind, allowing the Vine team to work on future campaigns in-house through email marketing services HubSpot and MailChimp.
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