The Missing Link
Collinson Group wanted to showcase their latest solution ‘Card-Linked Offers’ to loyalty programme decision makers. Launching at Mega Event 2017 in Palm Springs they wanted a campaign which clearly represented their new product, through an infographic, eBook and a PowerPoint presentation.
The campaign kicked-off with an infographic which highlighted key statics. It was felt that an illustrative approach was the best way forward as it brought clarity to the data being communicated. Applying classic airport icongraphy as background graphics and simple diagrams allowed the story to be told effectively.
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