Making redemption more valuable

Collinson Latitude

Making Redemption More Valuable – infographic

A clear design that captures the challenges of a redemption programme

The brief
Collinson Latitude focuses on increasing revenue and member engagement for loyalty programmes. As part of a six-month campaign, they wanted an infographic that summarised key data from a recent survey and fact-finding exercise.

The delivery
An infographic that turned complex numbers into an accessible, engaging and shareable story. The use of colour overlays and photography provided clear section breaks, while the diagrams allowed the data to be understood at a glance.

Making redemption more valuable

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