Loyalty Commerce in a Digital Age
Collinson Latitude works with travel and financial brands to create more engaging loyalty programmes. As part of a thought-leadership series, they wanted an eBook that discusses how technology has changed the way we live.
Drawing on inspiration from the visual motifs and aesthetics in the ‘then and now’ theme depicted within the content. I wanted the photography to create a strong contrast and the data visualisation to have a big impact on the story being told. The graphics were created to be flexible and stand-alone, so they could be used as promotional material.