Refreshing a brands identity to fulfil its potential
Comms 8 is a London based marketing agency focusing on bridging brands and customers across Europe and China. We were asked to review and refresh the existing self promotional assets. Our work included logo refinement, creation of leave behind brochure and establishing a consistent look and style through business cards and other brand assets
I began by tweaking the logo, making it more adaptable to different forms of application. Creating a series of icons to communicate their message with clarity which then could be used across assets such as brochures, roller banners and website creating a style which echoed China’s heritage.
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