China Investment: Overseas investment – magazine
Published for the People’s Republic of China National Development and Reform Commission
China Investment assists both state and corporate Chinese investors to identify investment opportunities around the world. They wanted a magazine that retained strong Chinese aesthetics but had a western feel. The design needed to be clear to accommodate the broad nature of the content, which was intended to help prospective investors make informed investment decisions.
We undertook extensive research on the design possibilities of using Simplified Chinese fonts and how the language behaved within our templates. Imagery played an important role in supplementing the content and providing continuity to the story, while we created infographics that had ‘at-a-glance’ appeal but also communicated complex data.