An official publication of the Royal Air Force
Air Power 2017
Staying true to traditional values while reinvigorating the look
The Chief of the Air Staff’s Air Power conference is an annual event discussing the present and future policy and procurement needs of the Royal Air Force (RAF) and air forces around the world. The RAF wanted a publication to launch at the event that would convey its message in a precise and accessible way.
We designed a template that harmonised with existing guidelines while delivering an updated look, which used striking imagery to tell the organisation’s story. The template had to be adaptable to accommodate a range of content, from long-form articles to display advertising.
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