Check-in to the experience economy

Priority Pass

A simple yet engaging brochure, designed to attract and generate leads

The brief
Priority Pass provides frequent traveler with independent airport lounge access worldwide. From research into consumer behaviours and attitudes regarding telecoms and the services they provided. They wanted a printed and digital eBook to bring their research to life and reassure those within the telco industry that Priority Pass can provide them with benefits the customer really wants.

The delivery
We designed a brochure which could replicate itself effectively in both print and digital. The square formatted print brochure allowed us to achieve this as it provided us a good platform to transpose the content into readable pages for online use within a PDF. The use of photography and infographics abled us to turn complex data into an engaging and shareable story.

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